As a test, when driving home from the beach, I will wave to people (it is a long ride in a very slow moving area with lots of people, so you have the opportunity see many pedestrians). Statistically, I found that over 80% of the time, people will look at you like you have a third eye if you just wave. However, if you add in a simple smile, over 80% of the people will smile and wave back (and this is from people that have no clue who I am).
So, I guess in a simple sense, just use a smile to help brighten others day, but be genuine about it. As they called it at school, the "creativity smile" can be seen through if not genuine.
I leave you with a quote that I cannot attribute:
"It is nice to be important, but it is more important to be nice"
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