This is going to be quick post, but I will follow up later on it.
Some of you have heard of the 4 P's of marketing (Product, Price, Placement, and Promotion).
Well there are 4 P's to Creativity as well:
1.) Person - everyone is creative, but some have more innate ability than others
2.) Product - this is the product you are working on. Some products are more creative than others
3.) Process - there is a process for being creative, a part of which is known as CPS (creative problem solving). The crux of this is divergent and convergent thinking. Bringing it out there to get new, wild and crazy ideas and bringing it home to find the ideas or cluster that fit your problem (there is much much much more than this which I will post a blog about later).
The last one "surrounds" the other 3 and is
4.) Press - this is climate. If you work in a place that stifles creativity, you are being "pressed" out of your creative state.
(Attributed to Mel Rhodes I believe and quote from him "... the definitions form four strands. Each strand has a unique identity academically, but only in unit do the four strands operate functionally." Mel Rhodes 1961).
All 4 of these pieces are needed to be truly creative. Also, you can be creative and not be revolutionary.. iterative innovation is creative!
4 comments:
H Jeffrey,
Thanks for your intersting post. As you also mentioned, your post is a good appetizer for a deeper and broader discussion.
Regarding the "process" p, I think it includes much more than Creative Problem Solving. There are many innovation and creativity methods out there, and CPS is only one of them. To name a few: SIT (AKA Systematic Inventive Thinking), brain storming, lateral thinking, TRIZ, etc. To read more about it, visit the SIT blog at www.sitsite.com/blog.
Yes, I agree, I put out there there was much much more to it that this. CPS includes brainstorming as one of the divergent thinking tools. Check out the program I am going through at Buffalo State.
http://www.buffalostate.edu/creativity
I have read of each of those in the first 2 of the programs courses. TRIZ, lateral thinking, etc. The books I have used are Creativity Unbound and Facilitation.
Are you familar with the program from BuffState?
Thanks for the link. Seems to me like a great program.
Thanks for the link to your blog! I have shared it with my classmates and cohorts. Very interesting indeed.
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